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Europeans’ Need for Secure Everyday Apps Underscores High Value Placed on Data Privacy

Demand for integrated everyday apps that combine tasks like banking and shopping is on the rise in Europe, with nearly 50% of consumers preferring single-service apps. These are especially popular among millennials and high-income consumers. However, security remains a priority, with robust features like two-factor authentication and data encryption being crucial. About a third of European users deem two-factor authentication as the most important security feature.

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