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BMW Drops Controversial Heated Seats Subscription, To Refocus On Software Services

BMW is halting its controversial subscription service, introduced in 2020, that charged drivers for activating pre-installed heated seats in their cars. The service was meant to provide flexible payment options for customers, but drew criticism. Unlike similar services from Mercedes offering performance or tech upgrades, BMW’s service was seen as charging for factory-installed features.

Source: tech.slashdot.org –

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